Starbucks in 2009
Number of pages:
5
ABSTRACT:
This 5 page paper is a look at Starbucks and its competitive position. The paper gives an overview to Starbucks and what it does, looks at the marketing mix of the 4 P’s; product, price, placement and premonition. A SWOT analysis is then performed to identify the strengths, weaknesses, opportunities and threats faced by the firm. The paper ends by looking at two competitors; McDonalds and Nestle. The bibliography cites 4 sources.
FILE NAME:
File: TS14_TESBmmswot.rtf
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